What are you doing to authentically attract female market share to your beers?
Here are some questions and pointers to get you going in the right direction today.
1. Above all, be yourself when you do any kind of marketing. Sounds like a no brainer? Well, don’t change your colors, your tagline, your ‘youness’ – be you. Authenticity is enormous and critically important.
2. Where is your brewery or brewpub located? Where can women find your beers? Who lives in the neighborhood? Who are you trying to attract and why? Does the ‘who’ align with the ‘how’ you’re doing it?
3. What do you have available? Are your staff really knowledgeable and up to date on what the heck you make? When’s the last time you had refresher training?
4. Do you know your market? (this should be number one ALL THE TIME.)
When you have figured out your market share, then you can pursue it. Before that, get to know it. There are multiple ways to do this. Find someone (like a consultant who specializes in this area for instance) who can help properly id your market, or what market share you want to pursue and how it aligns – or doesn’t – with you.
I’m guessing you didn’t choose to buy inferior beer ingredients. So do your homework on earning female market share. Now.
Get it right from the get go.