Communicate regularly in the way that the female consumer wants to be reached.
Ask them what they prefer and then honor that request. Maintain your contact avenues very regularly (culling and updating email/mail lists, etc.) and know with what frequency they want to be touched.
In this day and age, permission marketing is even more important than ever. Making sure women get what they want as far as advertising and marketing is critical to them engaging in your brand.
Well, everyone has a full day, yes? And we all get the same 24/7/365. Many women seem to still juggle more in terms of daily chores, duties, and responsibilities with family and work and…. If you contact women when they want to be contacted, how they want to be contacted and in what medium they prefer, you’ll get waaaaaay farther than just throwing darts in the dark.
One size does not fit all and one communication method does not fit all of today’s patrons.
Plus if you’re not savvy about how your message is reaching them, you stand to irritate, alienate and loose potentially valuable female patrons. Talk to them and ask them ‘How would you like to be communicated with from Brewery ABC?’ It takes only a few minutes of time and has enormous pay off potential.
Know that there is no one universal communication style answer that fits even the majority of women. Some like Internet contact, some prefer hard copy mail, and still some only want to investigate themselves when they’re interested. Knowing this about the female consumer will help you earn and keep their business.
- What Women Want Series: Part 1 Address the Consumer as the Consumer
- What Women Want Series: Part 2 Value as Part of the Purchase
- What Women Want Series: Part 3 Educational Opportunities
- What Women Want Series: Part 4 Charity Partnerships
- What Women Want Series: Part 5 Small Things Matter
- What Women Want Series: Part 6 Inviting Women