Why do you attend festivals? Why do you attend conferences of any sort? Have you ever stopped to consider why you want to attend events of different sorts?

I’ve definitely spent time considering this and here are some of my thoughts.

1. Fests and recreational events: One of the biggest reasons I attend fests, generally beer fests, is to work. WEB is able to talk with dozens if not hundreds of people at fests which is excellent for progress. Since we don’t make and sell beer, we’re also able to vend our quality wares and more often than not, we’re able to offer Beer EduTainment. I love the interactions with guests, friends and colleagues that come by, and enjoy the whole scene. Yes, it can get tiring, though overall it’s a happy tired since they are upbeat events.

Cheers to fests & guests. Ali/Ninkasi & Ginger

Cheers to fests & guests. Ali/Ninkasi & Ginger

2. Conferences: Education and connecting. As an independent company with a few great people working with us who are spread across the country, it’s important to connect and reconnect with those in the community and industry. As varied as our states, as diverse as a Baskin Robbins cooler, the folks we talk with and relate to are invigorating and helpful. Developing relationships make work all the better and in this industry usually transfer to real long-lasting friendships.

3. Passive Events: those that require only watching or listening. These can be refreshing in the way that they are undemanding of energy we put forth. Sitting back and taking in what someone else has to offer is re-invigorating, relaxing, and usually enlightening. Making notes, noticing tips and pointers that we can integrate and use, as well as people watching are all very worthwhile and enjoyable. These events are the mouses share (get it?) for us.

I often wonder if I weren’t in the beer profession, would I attend beer fests? The answer that I quickly come to is yes. Yes to those that are well run and organized. Yes to those that are organized, fun , tasty and truly offer a fulfilling life experience.

Thanks to those people who plan, run, and make all the cogs turn at events of all sorts: organizers, volunteers, security, vendors, sponsors, and guest.

Categories: Beer, Events, Good People, Something To Think About
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