Happy Friday the 13th! In honor of this day of superstition for some, mockery for others, we want to share 13 reasons why it’s important to engage women in craft beer.
Women are interested in knowing about beer.
- Women will help grow beer brands that reach out to them respectfully.
- Women will talk it up – all good, bad and ugly parts of the brand (be ready!).
- Women outpace** men in using social media. **Read: A rapid fire way to communicating with and about your brand.
- Women enjoy engaging in social activities. Beer is social.
- Women enjoy learning new things.
- Women enjoy meeting other women.
- Women who already enjoy beer meeting other women who enjoy beer.
- When enthusiastic about a brand, women will bring more other people into it.
- Women make 80% of all purchasing decisions.
- Women are universal. You’ll find them everywhere.
- Women are equal contributors and participants in global society.
- Women are the future of craft beer.
Photo by Kate Parks