How To Market Beer To Women: Don’t Sell Me A Pink Hammer
by Ginger Johnson
Foreword, Marti Barletta
Who the book is for, what really matters, beer and feminism, about the author, +
How To Use This Book
aka WORKING TOWARD WORLD PEACE
Chapter 1: Know Your Customer
We asked women: Why do you drink beer?
Chapter 2: Serving Women What They Want
What do you want from your beer? What don’t you want from your beer?
Chapter 3: I Want My Beer To Be…
What kinds of beers do you like?
Chapter 4: Convincing Reasons To Try A New Beer
What would compel you to try a beer you haven’t tried before?
Chapter 5: The Why Behind The Buy
Are there any beers you won’t try or buy? Why?
Chapter 6: Big Insight Ahead
Does size matter for your beer?
Chapter 7: Getting the Atmosphere Right
What kind of atmosphere do you prefer when you drink beer?
Chapter 8: Beer Buying Factors
What other factors affect your buying and or consumption of beer?
Chapter 9: Effective Marketing Strategy & Tactics
When are you likely to buy a beer solely based on an advertising campaign or marketing effort?
Chapter 10: Earning the Repeat Buyer
What does a beer company, restaurant, bar or distributor have to do to get you to buy from them more than once?
Contacts, Resources, 50 Survey Questions & Participants, Analysis,