Here’s a good post by Amy. She’s right on on several points. One of my favorite excerpts:
“Educate your staff about beer. I don’t care if they all hate beer; if you have it on tap, your staff should know what it is. They should be able to describe a Kölsch and how Schlafly’s compares to Reissdorf’s. That goes for your wine selection as well. There’s no reason I should hear “ummm… let me go ask” when I ask about a new beer on tap and what it is. Sell me your products!!”
Education is one of the easiest, most efficient, highest return aspects to your business you can do well. Research tells me this over and over and over…
What are you waiting for?
5 minutes, 2 minutes, 2 hours. Start where you can (although this should have been part of your basic business plan) and get to it. You will reap rewards – happier more competent staff selling more beers to happier more educated customers spending more money on your beer more often. Brew. Repeat.
Well done Amy – I’ll buy the first pint when I get to town.