What are you doing to make beer drinkers YOUR beer drinkers?
Are you trying to find a ‘new’ market out there waiting for you? (Hint: it’s the 50.9% of the population that has traditionally not been marketed properly to).
There are many things you can do to make them YOUR beer drinkers.
What are a few ideas, you may be asking?
Alright, here are a few freebies today.
- Find out what they drink now. Put one of your beers that has some similar or complementary flavors side by side & ask them to try YOUR beer.
- Find out how you can encourage them to drink your beers – ask lots of questions.
- Act on that input. (action is the key to creativity working).
- Samples, sample, samples.
Go for it.