One more thing from yesterday’s idea stream…

When you train staff, employees, associates, distributors, whoever – make sure you compare in a reasonable way.

Example: do you compare a lager your have on tap that less people may be familiar with with Budweiser? If it’s accurate, fine. If is not, not fine.

Let me ask you this on that note – would you compare your ground beef burger to McDonald’s?

Bad and inaccurate comparisons are damaging all around.

Message: Make sure comparisons are accurate. Better yet – learn and teach how to describe each beer at it stands on its own. Describe flavors, foods it goes well with and the why.

VOILA!! Give your beers the respect they deserve. Give your customers good education by properly educating your staff first.

Categories: Education & Training
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