Staying at the top of your field of work means continual education. Education comes in many shapes and forms, some very easy to identify and some more ethereal.
Case in point: I went to a marketing workshop a few weeks back hosted by the Small Business Development Center, Medford OR. They’d brought in a national presenter who gave us an hour’s worth of Great Stuff.
Lisa Manyon, Write On Creative, shared her insights on Marketing Messages with Integrity and Messages That Matter. A few things I really appreciated about her talk were a positive can-do message and audience participatory style.
Much of long-lasting learning is hands on – at a minimum: brains on. In person, butts in seats, get up and move, talk, and in general participate. Your learning is your responsibility.
I’d invite you to look for specialists like Lisa. She’s competent, real, and helpful. Pros are always worth the attention and investment – note: Always interview your potential pros. A short (15 minute) exploratory meeting is the best first step after you’ve researched a bit and narrowed your choices.