Since my speciality is authentically and accurately marketing beer to women, I get
asked over and over “What do women want?”.
While I am unable to answer that question on the big scale, I am able to offer some insight on the female consumer beer front.
So far, I’ve identified over 30 categories, specifically (and growing) that women are talking about in relation to beer. Everything from health & beer (needs a ton of enlightenment) to where women drink to flavor & taste issues.
Get in touch when you want to find out how to better reach the 50.9% of the population that happens to be female.
There’s potential coming out your mash tun.