Enlightened folks are numerous…at the same time, unenlightened folks are just as numerous.
If you’re a brewery or brewer,
- How do you go about enlightening consumers?
- How do you teach them, offer them education to enjoy your beers & learn about them?
- Appreciate them in moderation?
- Come back for more?
- Spread the word?
One enlightened folk who I really like is Steve Parkes. Not only does he have a great smile and common sense, he’s sharp, tuned in and switched on to the relationship of women and beer.
“There’s been a lot of talk over the years I’ve been in the industry (26 and counting) about how to lure women into the fold of regular beer drinkers… Of course my wife enjoys beer but she knows exactly what she likes and is not likely to fall for gimmicks.”
Gimmicks be damned. It’s not about gimmicks. It’s about authenticity and accuracy, asking women what they want – just as you’d ask any target market if you know what the heck you’re doing to get the answers you need (not just the ones you want).
Smart women, smart man. I can’t wait to join you both for a beer –