1. Talk with women about beer.

2. Treat all females with full respect and know they’re paying full attention to you and your brand.

3. Offer flavor explorations (flavor first, not style).

4. Invite them in.

5. Invite them back.

6. Ask them questions. Shut up. Listen. Thank. Act.

The sum of our parts = brains and emotions and logic and experience and background. There is no one woman or female. There is only taste buds and desire for a delicious outing.

Put a blindfold on, treat everyone the same, and see success develop.

Categories: Marketing, Women and Beer

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