Brought to Task

...s I challenge you back: Tell me how progress can be made by calling women ‘girls.’ No such thing. Calling women girls lessens their full value as human beings. It doesn’t help reduce domestic violence, it doesn’t help reduce battery, it doesn’t help reduce the symptoms of the 23% wage gap, it doesn’t help get rid of the rampant objectification of women everywhere. Go ahead – tell me it’s okay to call yourself a girl and then want to be treated wit...

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An Open Letter To Female Beer Enthusiasts

...ere to judge – we’re here to get people to re/think], Chicks who Dig Beer, Girls Pint Out (does your research show how women feel about being called Girls?) [yes, it does – see above]. My point is that there are lots of smart, savvy women craft beer enthusiasts who are taking back these labels, names etc. and many women are happy to join them.” [So be it. While this may be true, it dismisses the millions of women who aren’t active in the pursuit o...

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Response and Clarification

...rvice industry. The Melting Pot, for example, ran a smashingly successful “Girls Night Out” promo in 2009, a time when most casual-priced restaurants like it were suffering. It resulted in a sales uptick that gave the brand a little reprieve from dropping numbers.” Great and so be it. Good for the Melting Pot. It may resonate, but so does an out of tune violin. Was it a sustainable uptick or a one time deal? Did the “girls” come back? Was it a 1%...

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My Take: NYT Article On Beer Ads + Women

...or of disrespect. Women & females are appropriate and full respect titles; girls are girls and they are different. It’s easy to get it right. He got it wrong. Next, it was never ‘fine’ and has never been fine nor will it ever be fine. He’s telling the world that it’s okay to disrespect, dismiss, and in general dis women outright and accept and welcome the ‘frat party’ humor that reduces us all. Mr. Adamson needs to work at a women’s abuse shelter...

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ABC’s of Women And Beer: Letter G

...in the longer term as well as the short-term. Repeat. Time for the tapered pint to take a break Glassware for beer is often the least optimum: the tapered shaker pint. For establishments it’s long been an issue of economy. It’s one of the most inexpensive glasses. And sometimes the lowest quality as well. I’d challenge the establishments with this query then: If they believe the beer to be high quality, if they want the customer to have an optimum...

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Glass Matters

...airing and tasting: Stout – small straight cylindrical taster Lager – half pint glass IPA – half pint glass Barleywine – flute Double IPA – wine glass Cider – flute Glassware matters. Focus groups have told me time and again that what they drink out of is can be integral part of the experience to them. Size Capacity Style And for those who know sensory science, Design Beer deserves to have its own and proper glasses for serving. Just like the wine...

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2014 Marketing Beer To Women Workshop: Invite

...r: Thanks to The Neenan Company, all attendees will get a free fresh First Pint of Black Shirt beer. Buy your own additional beer & food (to each, your own tab!) – there may be a delicious food truck available… RSVP’s required, limited seating Call Ginger to save your seat 515.450.7757 PST, week day daytime calls only, no emails First reserve, first sat. We’ll create a wait list as necessary – and it’ll fill up fast. The workshop will include info...

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Beer For People Who Don’t Like Beer

...mind is open, you’ll be successful at a minimum by exposing current beer and flavors available therein. If she’s not open-minded, still invite her over for a beer – serve her what she wants and drink what you want too. The whole point and pint of beer is camaraderie and building community. After all, where do people gather: brewpubs, kitchens, and campfires. Places of relaxed and delicious fun. Pints up to Gord for the inspiration for this articl...

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Why Serving Size of Beer Matters to Women

...them, whether they say they want a big glass of beer, a small taste, half pint, or anything else. Because enjoyment of flavor is directly tied to the size of beer serving and what they want out of that particular experience. It matters and is different to all women since all women have their own idea of what their beer experience should be. This may seem evasive, yet I’d argue that everyone, female and male, wants their beer how they want it. The...

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Bad Stereotypes

...r). “McEvedy, a keen drinker of Guinness, feels very comfortable holding a pint. ‘The stereotypes around beer annoy me and get my back up. It is a fantastically crafted drink, but the most important aspect of it is taste and environment. I like to drink Sagres lager, London Pride, Guinness in winter, or Doom Bar beer in Rock in Cornwall. All of these have wonderful flavours — just like a glass of wine.’ ” She’s English and the women there drink a...

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(Finally) Welcome!

...learn, enjoy and socialize around beer with other women. Look for posts aplenty in the coming days. Thanks – for giving me a shot, or a pint as the case may be. See you again soon. g...

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It's "Women" & "Female", Not "Ladies"

...they host a “ladies night”. So don’t do it. Use Women and/or Females. Not girls (underage, under 12, infantile, condescending), not broads (harsh, cheap), not babes (do I even have to say why??). Women, Females is accurate – appropriate age connoted, respectful, universal, not insulting to anyone. Simply relate it to the important females in your life – whether you’re a female or a male. Would you treat them with disrespect? If the answer is no,...

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Debunk Beer Myths

...product; it’s a passion product. Sell it sexless. 2. Women are Women. Not Girls (this is a bad choice of group title), Chicks (so is this – especially since beerchicks.com is soft porn…connection anyone??), Babes, Broads, of Ladies. DO NOT trade out sex for intelligence. Men don’t call themselves the Dick Drinkers, Beer for Boys, or other gender labeled titles…why would women subject themselves to these titles?? If you’re part of one of these gro...

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What Women Want Series: Part 8 – Attention to Titles and Labels

...put on them. Those in the industry and those who are raving fans of using ‘girls’, ‘chicks’ or other slang aren’t pushing progress. Yes, it’s fine to call a female friend a girl in private. What you have to be aware and cognizant and thoughtful of is the perception of others and how they interpret the title you choose. Women will give you a stamp of approval when you address them properly If you choose Women or Females, you can be safely respectfu...

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Still Not "Getting It"

...color from beer. Maybe we should call them ‘boys’ instead to keep up with ‘girls’ groups….. “…two women were brewing a beer that will likely cater to many female customers. The light, lager-style ale is low in alcohol and hops…” Likely?? Really?? Did you ask them first?? I’m almost speechless. Who says that women want this kind of beer? The inference is dangerously off. Seriously, this is what sets us back the most. All people enjoy all kinds of f...

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Women Enjoying Beer’s Top 10 List Of Things That Need To Change

...ust be fully respectful, with no demeaning or inappropriate language (i.e. Girls Night Out), focusing on women as a market share to be reckoned with. And they are. 8. Full respect for beer, women, and men needs to be the mantra. 9. Everyone has a female they care about. This must transfer to women + beer. 10. Commensurate representation, with both women and men, needs to be part of the images, branding, and company make up of beer focused business...

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Does Your Industry Need More Labels?

...true with any category. Good: Women, females. Bad: Chicks, broads, babes, girls, vixen. Any labels in any circumstance that is denigrating in any way, regardless of a closed (non public) audience or not can and will have an impact. When we name things, when we assign them labels and titles, we need to be super aware of this fact: it’s not about what you think is clever or appropriate. It’ll always be judged by others, who may or may not have a ve...

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Why Gender In Marketing Beer Matters

...n need to demand full respect in titles and names – yes they matter. Huge. Girls, chick, broad, bitch, and babe are all damning words and do not connote full respect, are not clever in the world theatre and only help stagnate progress. Correct someone when they use girl instead of woman. There’s a relatively enthusiastic group in the community that uses Girl in the first of three words in a title. While they may preach that they are about educatio...

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What Needs To Change With Women’s Beer Group Names

...han they do good. Here’s some I’d strike from the list: Pink Boots Society Girls Pints Out Pussy Cat Beer Guild BABES All of these are – perhaps well intended – and have intentionally chosen names for the groups that will only continue to hold women back. Education can’t be packed in a sexist wrapper and called good. It’s absolutely mind-blowing when you consider they were created by women. What the heck do the men then think – “If she calls herse...

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Realities of Gender Equity

...feminist you’re a sexist. Self test: Do you think it’s okay to call women girls? Calling a woman a girl is denigrating, disrespectful and infantilizing. I’m appalled at how many women do this to themselves, with no thought to it and certainly no consideration of the larger picture for all females. Feminism starts at home. Say it aloud: “I am a feminist.” Get comfortable with it, get stronger with the delivery and use it often. You’re not all for...

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