G is a favorite letter of mine. When it comes to beer, it’s also the starter letter of one of my favorite things to talk about with Beer: Glassware.

Glassware matters

Glassware for beer is as important as dishes are for food. Would you serve soup on a plate and expect the same experience as if it were served in a bowl? Would you offer a slice of roast beef in a measuring cup? Would these differences matter?

Of course they would. Ultimately, it’s your beverage and food – do as you wish.

If you really want the full benefit of everything the beer and food can offer, then it’s time to get smart about glassware and dishes. Full enjoyment and sensory encounters necessitate the use of glassware that will help you smell, examine, and taste everything beer has to offer.

Glassware is an excellent beer tool to experiment with too. Let me expound:

  1. Get an assortment of glasses of different shapes, volumes, and sizes together. Pour one kind of beer into between 3 and 6 of these glasses. Proceed to smell them all, clearing your nose after each one, to see how aromas are different from glass to glass.
  2. Next taste them from the different glasses. If taste is 90% based in our smelling, then the previous step of this exercise will be noticeable.
  3. After you’ve tasted them, set a timer and let them sit for 5 minutes. Revisit the aromas and flavors when the timer rings and see what a difference glassware makes in the longer term as well as the short-term.
  4. Repeat.

Time for the tapered pint to take a break

Glassware for beer is often the least optimum: the tapered shaker pint. For establishments it’s long been an issue of economy. It’s one of the most inexpensive glasses. And sometimes the lowest quality as well.

I’d challenge the establishments with this query then: If they believe the beer to be high quality, if they want the customer to have an optimum experience, if they want that customer to come back and bring friends over and over, then it’s high time to invest in better glassware. Small budget? Fine – at least start buying one box at a time. Replace as you can.

Brewers buy high quality ingredients. Establishments invest much in atmosphere and fixtures. Glassware needs to be regarded as an equally essential component in respecting and enjoying beer. Do your part if you’re a consumer and ask for it – ne – demand the beer you love is served in an appropriately helpful glass.

Categories: Assumptions & Myth Busting, Education & Training, Something To Think About, Women and Beer
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