I’d agree with Kim on a number of levels.
1. WEB studies women and beer. We get direct input from women about wanting to go-to beers they can rely on. Reliance is dependent on consistency and expectation of anticipated experience. We can state factually that this will help your brands be successful with female market share.
2. Consistency indicates constancy to purpose and dedication to making something great (presumably) over and over again. That unto itself requires a commitment to repetition and redundancy, in the name of building a solid brand.
3. If you can’t repeat a feat and it’s one that should be able to be repeated, there’s work to be done before it gets to the consumer.
Beer brands take note: You MUST be able to repeat the beers you make. If you can, you’ll build a brand. If you can, you can build a company. If you can, you can build a culture that women will want to support and enjoy.
Distributors and Retailers take note: You MUST be strong in your knowledge of what quality is and consistency will follow. Customers want both of these things. And reputable brewers do as well so support the ones who are vigilant and you’ll be successful as well.
“See consumers as partners. Consumers are counting on us.” – Kim Jordan
If you can. And we all can. It’s a choice. Be vigilant and be successful.