“If there’s a problem, it’s my job to change the perception.”

These were big words uttered by a long time hospitality pro during a very worthwhile panel at the 2015 TRA Marketplace. She said a mouth-full, for sure.

So how do we 1. know there’s a problem and 2. how do we change perception.

2015 TRA Marketplace Panel

2015 TRA Marketplace Panel

In keeping with this being a site on women & beer, I’d relate it to a huge problem being the misnomer that women don’t drink or enjoy beer. While millions understand that’s simply not true, millions and billions more seem to think (actively or passively) that is it true.

So how do we change that perception, knowing there’s a problem.

Wait – first you want to know how I judge there’s a problem? Glad you asked.

Do a quick online search of articles on women and beer, beer labels and sexism in beer and it’ll come at you with lightning speed.

The problem, Houston, is that we’re making much ado about an incorrect and damning stereotype. I can tell you for a fact – women enjoy beer. Women enjoy beer, they enjoy wine, spirits, cider, mead and sake…and everything else out there any one person can enjoy. Like Nancy Nichols, the author of the cited piece above said, “don’t view your sex as a factor.”

There’s a misperception that certain alcoholic beverages hold a lock on a certain gender. It’s a bunch of bladerdash.

Think for yourself and with your own brains and taste buds. If you run into a misperception – when you run into a problem with this thinking – set the record straight.

Ain’t so such thing as a woman’s beer nor a man’s beer. To thine own taste buds be true and we’ll all make progress breaking down the sexism in beer.

Categories: Assumptions & Myth Busting, Education & Training, Events, Marketing, Something To Think About, Women and Beer
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