Craftsperson = attention and dedication to consistent excellence.
What is right = what you like, what your customers like
Clever + smart is only good if it’s appropriate and respectful to all.
Clever + smart is not good if it’s offensive to any.
Attention to quality is success.
Keep an open mind, like what you like, never judge.
Craft is a very individualized definition for each of us.
Women enjoy beer.
Diplomacy is queen.