Debunk the things you think are myths to you. Let me give you a few examples of myths WEB is working on debunking.
1. Women Like Beer. This is the truth. This is the truth for women who are independent thinkers, have friends (of all genders) supporting their choices, have been given the opportunity to learn about beer, have not been patronized or slighted, have been invited into the conversations about beer. If you’re a beer oriented business, you better get a move on in properly including women. Hint: Beer is not a gender product; it’s a passion product. Sell it sexless.
2. Women are Women. Not Girls (this is a bad choice of group title), Chicks (so is this – especially since beerchicks.com is soft porn…connection anyone??), Babes, Broads, of Ladies. DO NOT trade out sex for intelligence. Men don’t call themselves the Dick Drinkers, Beer for Boys, or other gender labeled titles…why would women subject themselves to these titles?? If you’re part of one of these groups, I strongly recommend renaming the group. It’s not important what you think a name is clever. What’s important is what resonates and how it speaks to the rest of the population. Step outside yourself when you name a group to see how it could be interpreted. Sexism in the beer world is sadly partially perpetuated by women – these titles are counter productive. This is a good naming example.
3. Color does not equate universally to flavor. If I had a dollar for every time someone says they don’t want or do want a ‘dark beer’, I could fly my entire monthly WEB meet up to Belgium. Twice a year. AAAUGGGHHH!!! Color is related to color of ingredients, specifically the roasted (or kilned) level of the malted barley or other ingredients that have color to them. Yes, there are relations yet not foregone conclusions. Drink blindly. Don’t be a beer racist.
Go forth and debunk.