It has occurred to me, from a few recent conversations, that I need to clarify something here.
Women. Men. It’s not a “vs.” situation.
Different genders are inherently different in how they approach the marketplace – and therefore how to market beer to them.
Please shift your thinking and consider that we cannot compare apples & oranges here. They are different, not on the same plane. And you cannot legitimately compare things that are not on the same plane.
We’re not talking about unequal either – don’t even go there. That’s not it at all.
It’d be like comparing dogs & cats, chickens & eggs, cars & airplanes.
So it’s not Women Vs. Men. It’s Women. It’s Men.
Photo courtes of Flickr by nurul H