It has occurred to me, from a few recent conversations, that I need to clarify something here.

Women. Men. It’s not a “vs.” situation.

we-are-awareDifferent genders are inherently different in how they approach the marketplace – and therefore how to market beer to them.

Please shift your thinking and consider that we cannot compare apples & oranges here. They are different, not on the same plane. And you cannot legitimately compare things that are not on the same plane.

We’re not talking about unequal either – don’t even go there. That’s not it at all.

It’d be like comparing dogs & cats, chickens & eggs, cars & airplanes.

So it’s not Women Vs. Men. It’s Women. It’s Men.

Photo courtes of Flickr by nurul H

Categories: Assumptions & Myth Busting, Marketing
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