Words are powerful, used, misused, abused and changed all the time.

Today this post is brought to you by the now incorrect and waaaaaay to often used term: Domestic Beer.

AAAAAAAAAUUUUUUGGGGGHHHHH!!!!!

If I see one more menu with ‘Domestic’ – ‘Imports’ – ‘Micros’, or hear one more person say “Our domestic beers are…” or read one more list from anywhere that has “Domestic Beer” as a title, I’ll slash a grain bag.

Time to kill or redefine "Domestic Beer"

Why does this bug me so much? Because it’s no longer an accurate and relevant use of the term per beer.

When you want to make change happen, it first starts with common understanding. Understanding starts with a clear, up to date communication and an understood base of appropriate and applicable terminology.

While Domestic (Lager or whatever) may have been applicable at one time, it’s more than expired. And anyone who cares about beer should be working to change it.

Domestic = indigenous to or produced or made within one’s own country; not foreign; native

So, be still my craziness. Correct this where you see it, work to change it. Right now we have well over 1700 breweries in America alone. They are all Domestic Beer.

And don’t give me that “you know what I mean.” No, that no longer holds any beer. Change the terminology and the misnomer dies. And die it must.

Categories: Assumptions & Myth Busting, Education & Training, Something To Think About
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2 Responses to “Domesticate This”

  1. Greg Heller-LaBelle

    This is one of those things I’ve been seeing and being momentarily annoyed by for years, but I never thought about it deeply.

    You’re right, though; it’s a remnant from the days when there was little to no good beer in this country. Letting “domestic” mean “cheap macro crap” is really doing a disservice to craft breweries.

    Reply
  2. Ginger

    Thanks for chiming in Greg. Small things are like bricks. They all still add up AND you notice them when there are holes. There are holes in our beer terminology.
    Let’s get rid of the misnomer of “dark” and “Heavy” together too….oh – and that beer has a lot of calories (hello? Half the calories of wine…). blah blah blah. Cheers – Ginger

    Reply

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