gj-gc-tanks-7Good day to all the enthusiastic beer drinkers out there who are females.

Welcome to the craft brewers who want to successfully market to women (yes, it’s different than marketing to men; just like marketing to men is different than marketing to women).

This blog is all about:

Helping Craft Brewers develop the female market share (did you say 50.9% of the population is female!?).

Providing a vehicle for women who enjoy beer and those who want to enjoy beer to learn, enjoy and socialize around beer with other women.

Look for posts aplenty in the coming days.

Thanks – for giving me a shot, or a pint as the case may be.

See you again soon.

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Categories: Assumptions & Myth Busting, Beer, Marketing, Women and Beer

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