As a guest of a business meeting this week, this TED Talk given by Simon Sinek was shared at the beginning of the meeting.

Watch it here.

Brilliant. Straight forward. And exactly what WEB does: We start with the Why first. If you don’t know the why and if you don’t share it, why (truly) should people literally buy into what you’re selling? They’ve no good reason unless they’re sympathetic, supportive friends and family or suckers.

Said another way, when people know the Why, then they buy. They buy into ideas, concepts, products, and services. They want to be part of the vision and lend support. It’s all about them – not the product ultimately, and that’s good.

There has to be “something in it” for everyone – starting with the customer first.

Start with the Why. It’ll drive more progress than you can imagine. Onward.

Categories: Assumptions & Myth Busting, Something To Think About
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