“I got so much from your talk yesterday. I was just talking with my brewery partner about why beer is not more popular with women and how we want to do something about that.”

Fun & smart women enjoying beer (Eugene, OR)

This quote was from a supporter who came to see our educational session at the 2012 Craft Brewers Conference. The bonus is this person took the time following the talk to approach me, introduce themselves and chat briefly. This is always appreciated and very much liked by me.

When you get specifics ‘back’ after a presentation – comments, questions, etc. – it should tell you that something has tripped the idea trigger. That’s a good thing and a measurable outcome.

The best things in life to me at un-measurable like enthusiasm, sharing, and thinking in support. Positive dialogue, like this, is another.

Be sure to support the speakers you hear and let them know specifically what you found useful and valuable, as well as constructive feedback to help them improve their connection to the audience. Any speaker worth their microphone will appreciate it.

Categories: Assumptions & Myth Busting, Beer, Education & Training, Events, Marketing, Women and Beer
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