One immediately recognizable constant in the work I do is that women tell me they do not like being called Ladies. It’s old fashioned (in a not so good
way), fuddy-duddy, feels like a cheezy bar is advertising to get men who’ll troll if they host a “ladies night”.
So don’t do it.
Use Women and/or Females. Not girls (underage, under 12, infantile, condescending), not broads (harsh, cheap), not babes (do I even have to say why??).
Women, Females is accurate – appropriate age connoted, respectful, universal, not insulting to anyone.
Simply relate it to the important females in your life – whether you’re a female or a male. Would you treat them with disrespect? If the answer is no, then turn it about when you advertise and market.
This is really important – pay attention.