This may seem like stating the over obvious. However I wouldn’t be specializing in marketing beer to women if there weren’t a need.

Knowing the market you are after, BEFORE you introduce your product to market, is a true basic of marketing. Like the word (marketing ) or not, it’s what you are doing – trying to sell something to the market that will buy your goods.

  • Did you spend time on the front end, prior to opening your brewery, in deciding and identifying your market?
  • If so, what is that market share?
  • Do you pursue them accurately and authentically?

If you answered yes, please continue to read for enjoyment and reinforcement.

If you said no to any one of these inquiries, keep reading. You must know your market – it cannot be incidental – to survive and thrive. To make beer just because you love beer  – if you are hoping to make it a successful business – is foolish (unless you’re independently wealthy).

Women tell me over and over in focus groups they feel like (most) beer companies aren’t even trying to reach them. T & A of days past, too young ‘girl’ type females, and all the surrounding traditional advertising is not applicable. Why should a segment (women) listen when they aren’t even trying to be accurately reached?

Be passionate by all means. Be smart about knowing your market. Market research is pretty straight forward stuff. Hire the right person to help you develop and address it properly. it

Know Thy Market.

Categories: Assumptions & Myth Busting, Marketing
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