Marti Barletta's M2W - great resource

Yesterday I shared one of my highly recommended resources and today I want to share another.

Marti Barletta has been specializing in Marketing To women for a while now – she’s sharp, dedicated, knows her business and has been highly valuable to companies who want to truly and authentically market to women.

Women Enjoying Beer nods in her direction. I read Marti’s Book, Marketing To Women, 2nd Edition, when I started WEB. It is also one of my go-to and return-to resources.

Marketing beer to women, while not Marti’s specialty, is mine. When you can understand and acknowledge that marketing to different groups is just that – different – then you are headed in the right direction.

p.s. The Bittersweet group should read this book….

Categories: Assumptions & Myth Busting, Education & Training, Good People
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