Yesterday I shared one of my highly recommended resources and today I want to share another.
Marti Barletta has been specializing in Marketing To women for a while now – she’s sharp, dedicated, knows her business and has been highly valuable to companies who want to truly and authentically market to women.
Women Enjoying Beer nods in her direction. I read Marti’s Book, Marketing To Women, 2nd Edition, when I started WEB. It is also one of my go-to and return-to resources.
Marketing beer to women, while not Marti’s specialty, is mine. When you can understand and acknowledge that marketing to different groups is just that – different – then you are headed in the right direction.
p.s. The Bittersweet group should read this book….