What’s your definition of new?

  • Does it mean previously undiscovered by you?
  • Does it mean brand spanking new to everyone?
  • Or does it sometimes mean you lagging behind?

shoes-a-beverage-and-something-blueToday I read an article in the Beverage Industry Magazine, March 2009 issue. It was on Social Media.

The magazine article states that “Social media offers new marketing options…”

Sadly, if this whole ‘social media thing’ is new to you, you really need to get some track shoes on and catch up. You’re missing the customer boat in many ways.

New? New marketing? Where has the beverage industry been? Social media is, in today’s terms, not so new. Perhaps unfamiliar (another definition of new to some). But new it ain’t.

If you consider it new, you’re not paying attention to the possibilities all around us in how to better spread our messages.

“A dramatic behavioral consumer shift…” is not only “afoot…” – it’s here.

Categories: Assumptions & Myth Busting, Beer, Marketing, Something To Think About
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