Opportunity is only present if you want it and take advantage of it.
As the CEO of my own company, I often hear myself say (in my head or aloud) “Opportunity is everywhere.” If you’re seeking it, if you’re willing to work to make it happen, if all the elements of success line up.
Opportunity is, then as well, passing up that project, job, volunteer position, or other activity that requires time and attention that does not fit with your goals and aspirations.
To say you miss an opportunity is a misnomer. Opportunity is not chance. It’s intentional. Being able to take part of an opportunity equates to paying attention to the right shiny objects, developing relationships intentionally, and making a dedicated commitment o to a goal. Opportunity is participation, not passivity. Make it happen, don’t wait for it to come knocking.
Opportunity in the beer world is for beer businesses to recognize women as full participants. They’re looking for opportunity that fits for them to participate in the global beer scene. Companies that see this and pursue it will reap rewards.
So I will always believe opportunity is everywhere. No doubt about it. The right opportunity is what to work on, not the wrong one.
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