Hmmm…not sure what to make of this.
On one hand, it’s most likely potentially helpful for the female market share who want help. And good for anyone who reaches out for help.
The other reaction is it’s tragic that it has to be a segment that is addressed differently.
I’m not being hypocritical. Women Enjoying Beer is about opportunity for a market share to be developed, incidentally gender as that market share. It could be any number of segments that have been underserved, ill served, or flat out not served, ignored, or neglected. It happens to be the 50.9% of the population that is female.
Think that last one is how I’m feeling about this site.
Jody DeVere, the CEO of the organization, tells us in her video clip that the role of women is changing. I would challenge that with the fact that women have always held a strong influential role – directly or indirectly – in making purchases, throughout the ages. (Just like in most of the non-westernized world, women are the brewers) So the recent ‘change’ is not necessarily so. What may be is that the female market share is being approached in a different way. Many businesses finally realizing that women can have an enormous impact on their bottom line. So they want a piece of that pie.
As many may know the car industry has long earned its way to the bottom of the list for dealing with female customers.
Let’s work together to make sure the beer community is at the top of the list.