I love lively conversation and there’s room for all of it. It’s one thing I love about WEB and the reactions and talk it generates. Conversation makes the wheels of progress move, whichever way they will…In that vein…
Instead of a lengthy and sometimes edited response, I wanted to offer up some clarity to this post on my own blog.
Refresher: Women Enjoying Beer is about just that – enjoying. It’s also about learning, education, the experience, the why, the voice of the every woman represented and so much more. Focus groups, events, knowledge sharing, on site research. It’s about opportunity and enlightenment. It just happens to encompass 50.9% of the population segmented by gender.
What WEB is not about: Drinking. Please get your facts straight when you publish material. Per the cited post, Jennifer and I have never spoken, and had one email exchange which occurred June of 2009. Since then I have not heard anything from her or had her contact me requesting accurate information. Here’s her mistake: “And while Women Drinking Beer’s Ginger Johnson is…”
Part of the post: “A couple of months ago, female-facing beer marketing consultant and Women Enjoying Beer blog author Ginger Johnson took our group to task for the use of the word “Girl” in our name. “Women are not ‘Girls,’” she admonished in a post on “dos” and “don’ts” of marketing to women. But while this pretty traditional feminist line surely resonates for some ladies, for people in my group, it’s just way too serious and PC of a consideration.”
People that take time and take more than a superficial look find that the info that WEB shares and offers is based on hundreds of women speaking up across America when given the opportunity. Women aged 21 to over 80 years old, of all kinds of demographic and psychographic slices of the American pie. It’s not about me, personally. It’s the voice of the women.
Also know – I did indeed comment to the GPO post and got a welcome response from Magen Peters specifically, inviting her to talk about it and providing my phone number so she could call me. I neither got an email reply nor a phone call. Your court. We can only swing at the ball when it’s returned.
From that email from Magen: “I don’t think our name has stopped women from coming to our events or learning about craft beer.” Hmmm….I’m confused. Why use ‘women’ here and ‘girls’ there? Which way do you want it?
And I’d still ask – is using an even slightly questionable label for a group that (a large majority) doesn’t want worth it? There are lots of ways to be creative, appropriate and clever without any ‘backlash’. Is the group about women or about you personally?
“Admonished” – fine. Use whatever word you want even though it’s inaccurate – it’s your right to freedom of speech. I simply brought up the fact that 100’s of women have universally and unanimously told WEB that a girl is under 12. If you don’t want to hear part of the conversation, don’t eavesdrop or ask what they’re talking about. P.S. – most women don’t like being called “ladies” either – but you obviously don’t want to hear it.
Feminist – as defined by Dictionary.com =
And next – this snippet: “Johnson asserts that her own focus groups have shown the word to trend badly. But I have evidence to the contrary: The term resonates, especially in the foodservice industry. The Melting Pot, for example, ran a smashingly successful “Girls Night Out” promo in 2009, a time when most casual-priced restaurants like it were suffering. It resulted in a sales uptick that gave the brand a little reprieve from dropping numbers.”
this), it’s about 100’s of women being invited to converse and sharing what they think.