This article seems to go nowhere. Not sure what to even extrapolate…
Were way too many non connected questions asked of the survey participants? Were participants qualified? And to what end?
Craft beer is so minutely represented here (and then mass grouped) that I find it hard to believe this article holds any credibility.
Plus having done research on women and beer (which is continually ongoing) I find the gender inferences both ways, comments or sometimes blatant disregard staggering and sadly uneducated.
When you talk to a population about anything, you have to be more specific, hone in, not run all over the map. Information with no quantification is rather unusable.