• Ladylike
  • Feminine
  • Beer
  • “What kind of beers do women like?”

photo courtesy Kate K Parks

Let’s shatter the misnomer some people think (women don’t like beer) here and replace it right now: WOMEN LIKE BEER.

Women of all kinds like all kinds of beers. Women like beers they’ve had already, they like beers that haven’t had, they don’t like all beers they’ve had nor will they like them all either.

The key is to remove beer racism. Remove any thinking or preconceived anythoughts from the idea that there is such a thing as a ‘Ladies beer’ (and kill the term ‘Ladies’ too while we’re at it).

All people will engage when given the chance in anything they may be interested in. Women are part of these ‘all people’. Don’t think of craft beer as a drink for just men, as some brewers have clearly and mistakenly communicated over years and years of time and advertising. I seriously doubt that the bad ad progenitor actually asked women “would you like to be portrayed as all jiggle and no brain” in past campaigns.

Okay – I take that back. Do it if you don’t respect women or want to insult the females you care about in your life (family, friends, colleagues).

There is no such thing as a ‘woman’s beer’. Just like there’s no such thing as a ‘man’s beer’. Anyone who even remotely thinks that (or that idea is the answer) is seriously misinformed. Or pandering. Or both. However well intentioned – they are misinformed. This kind of thinking sets movement in a reverse motion, not moving forward.

The next time someone asks me, “what kind of beer do women want/like/enjoy?” – I’ll smile and tell them the answer I give myself: The One In Front Of Them.

Categories: Assumptions & Myth Busting, Beer, Marketing, Something To Think About, Women and Beer
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One Response to “Shattering Miss-nomers: There is no such thing as a "Ladies Beer"”

  1. Women Enjoying Beer

    […] radio in Portland Oregon called me yesterday to be part of the show because they were discussing “women’s beers”. There’s been some coverage lately of companies doing campaigns with products they think are […]

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