Small is not a size word.

Small is not irrelevant.

Small isn’t everything.

Big is not bad.

Big is not a size word.

Big is different from bad.

Big is different than good.

Small is different from good.

Small, big, good, bad. These are words I try hard not to use. They’re too subjective and fraught with personal influence that to call something good or bad is doing it a disservice.

Who are any of us to judge? What are our parameters? Who gives us the authority to make the call or definition?

Small, big, good, bad - all are based on perspective.

Small, big, good, bad – all are based on perspective.

When we’re talking about women and beer, it’s an interesting concept: small and big. Is the brewery small? If so, what does she think about it? And what’s small about it? Aren’t they big on heart and passion? Aren’t they big on trying to serve the community? Are they big on being small?

If the brewery big? What is big and to whom? What does big mean? How big is big? How big is small? How small is big? And where do you go from one to the other?

Think about how you use these words. Women aren’t a small population, though they still occupy a small-er portion of beer consumers. They are the big-gest buyers of all goods and services, across categories in America. That’s big.

I put my whole life into my business. That’s not small. And I dare someone to tell any business owner they have a ‘small business.

Rethink your words before they come out of your mouth or go on a page. Like a presenter once stated, we have “preconceived notions of how something should work base don what ti looks like.”

Women are big. Beer is small.

Beer is big. Women are small.

Which ones ring true to you?

Before you picture women or beer, close your eyes. Think with your brain first.

Categories: Assumptions & Myth Busting, Beer, Something To Think About, Women and Beer
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