It’s opportunity. It’s beer equality.
“The perception was that the fight for equality was a war against men. But the battle was really against waste, the waste of talent, the waste to society, the waste of women who had certain gifts and goals and had to suppress both. The point was not to take over male terrain but to change it because it badly needed changing.”
Change is what we’re after here. Clear, sustainable, positive change.
After all, with 50.9% of the population being female, you’d be missing a the point of it being a huge opportunity.
Like an accomplished well respected brewer stated as well, if half the population is female and your organization does not reflect that, there’s an imbalance. Said another way, why would it be any other way but representative of the population?
Foster, encourage, educate, hire, entice, support, mentor, act.
Lots of women who talk to me tell me they are interested in getting into the beer business; they have no idea of how to go about it though. Why is that?
Women can certainly reach out more, ask more, inquire more.
And the beer community can do much more to find out why and change it to create a better gender balance. Another reason to consider actively pursuing this kind of goal is that the two genders have different and complementary skills. Round out a team by filling the ranks with adept and competent women and men.
In the bigger scheme of things, it helps society as a whole as well. And we all benefit from that, beer or no beer.