If you were to fill in the blank below*, what would you write?

If I was a beer, I’d be _________________. And I’d never be _________________.

(*brand, style, flavor, whatever and however you define beer)

This idea gives me pause thanks to Jim Sullivan for the inspiration today. He asked this question of the audience at the TRA last year, where I was also speaking. ‘What defines you? What doesn’t define you?’

So many beer enthusiasts proudly wave the snob banner. The best banner to wave is the diplomacy banner.

With the 'Sullivisionary' in Texas.

With the ‘Sullivisionary’ in Texas.

Diplomacy is so much better, productive, and progressive than any snob banner would be, I’m miffed as to why anyone would claim to be a beer snob.

Who wants to hang out with a snob anyway!? Perhaps only other snobs… I don’t know but it sure ain’t me.

Plus, as an open minded beer enjoyer, I want to try everything I can to see what’s available. It’s a tragic error for anyone to turn down any beer they’ve not had – regardless of all factors – unless they’ve tried it in the last month. How do you know you won’t find a brand new friend you can wait to enjoy again if you don’t try it?

Answer: you can’t.

So you allow your taste buds to go without something that could have enlightened, pleased, and delighted your entire sensory system.

Diplomacy reign supreme.

If I were to fill in the blanks above today*, here’s what I’d tell you:

If I was a beer, I’d be the fresh one you bring over for dinner. And I’d never be stale.

*qualified with “today” – it can and likely will change, as I hope it does for you.

Categories: Assumptions & Myth Busting, Something To Think About
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