What keeps a person up at night is assuredly varied. Events in our lives, things we’re thinking about, and experience we may anticipate.

It's thoughtless things like this sign that hold everyone back. (p.s. on a road in Ashland OR)

It’s thoughtless things like this sign that hold everyone back. (p.s. ..on a road in Ashland OR)

All of those factor into my thinking. And they do in fact keep me up at night, as well as wake me up in the morning.

Here are a few things that disrupt my slumber:

1. With almost 3000 breweries operating in America today, why are so few of the owners and founders of these companies are seriously addressing women as viable and valuable market participants? They pass them by with exclusion in developing poor label name and design selection, sexist images, and base humor that insults everyone.

2. The relatively small pool of apparently enlightened businesses (beer and beyond) who want to truly address women and females as equitable planet occupants.

3. That fact that way too many women perpetuate sexist labels amongst themselves, giving the okay to use titles and words that denigrate the greater good. It’s absolutely not okay – it’s backwards; it’s not clever or fun – it’s damning.

4. In a good way: when we work with clients who really give a damn. Who are business focused AND have their eye on equity. Thank you.

Feminism, as a reminder is: the belief that women and men should have equal rights and opportunity. We should all believe that.

Here’s a thoughtful read and good book for examining modern women by Debora Spar.

What keeps me up at night, what wakes me in the morning, and what gets my blood rolling is the fact that women are still behind gender wise. Some women and men are great at creating positive change. Some of them stink at it.

There are no acceptable reasons for gender inequity in this day and age. None. Everyone needs to speak up, change directions, and make progress happen.

What keeps you up at night?

Categories: Assumptions & Myth Busting, Education & Training, Marketing, Something To Think About, Women and Beer
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