Here’s a perfect example of an uneducated, uninformed direction.

Quite unbelievable when you think about it. How could a company that seems to be so progressive, on the edge, screw this up so badly??

Did they talk to their target market AT ALL?? Did they ask them what they wanted (not through the Dell lens or the expert lens of the mens lens) – obviously not.

Don’t be this example. Or this one – even worse!!! YIKES!!!

It’s not just an “oops!” – it’s potentially fatal and very damaging at the least.

It’s absolutely mind boggling to me that a company would put forth so much effort, and money, and be so terribly ill-informed and ignorant on purpose. It should be mind boggling to you too.

Still shaking my head…

Categories: Assumptions & Myth Busting, Education & Training, Marketing, Women and Beer
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