“Beer drinkers want flavor and diversity .”

Julia is SO right on the money here (literally).

In my ongoing research to serve the craft beer industry, over and over and over (and over and over) women are saying they want flavor. All kinds of flavors.

Message today: Don’t judge a beer by its drinker. Said another way, don’t judge a drinker by their beers.

Reserve judgment. Be a beer geek, not a beer snob.

Better yet assume that I like a lot of different kinds of beers.

grain-siloThrow conventional stereotypes out the top of the barley silo window and embrace flavor and diversity.

Photo courtesy of Flickr by Parnelli_97

Categories: Assumptions & Myth Busting, Beer
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