“As usual….I am inspired by your attitude!  I just watched your [TEDx] video, incredible.  I too fight the gender equality issue in our business but we women (with the help of our male technicians) continue to educate our customers that we too have significant value in what we know in regards to your ‘technical question’.
Cheers and congratulations!
Best,
Kim”

Know your market.

Categories: Assumptions & Myth Busting, Marketing

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