“You owe it to your drinkers to put the ABV [of your beers] clear and obviously on the labels and menus.”
These wise and business savvy and responsibly focused words came from the venerable Dr. Michael Lewis at the 2013 Craft Brewers Conference. Every year I make it a point to see Dr. Lewis’ talk at the CBC. He speaks plainly and with no pretense with full regard and respect for the beer first.
Dr. Lewis is the longest standing professor of beer in America, now Professor Emeritus at UC Davis. I’ve had the distinct pleasure to getting to know him a bit and look forward to more opportunities to do so.
A true gentleman, like Nick Matt by the way, and always stays the course of quality. “Honor your product,“ he says – serve it in proper glassware. I’d agree. Common sense does not necessarily mean good sense. Indeed – I’d agree again. Because if it were truly common sense we’d all have it – and clearly we all don’t.
Cheers to Dr. Lewis today – A highly valued beer community member and rightly so. Or as he’d say: Lechyd-da!