Parade Marketing Insights

Do you ever participate in parades? If you do, you’ll want to get in touch for the outline of Parade Marketing Insights from me.

Yesterday I delivered a workshop at the invite of my local Chamber expressly addressing smart, effective & green parade ideas. In years past, the conventional and stupid (yes, I’ll say that) practice of handing out flyers and candy has been the standard.

image courtesy of Graham Lewis

image courtesy of Graham Lewis

Why? ‘Cause “people like it.” Not so if you’re looking to be smart business wise and conscientious to Mother Earth. The practice needs to be nipped all the way to the roots.

The participants who invested their time walked away with immediately useful tactics to employ – well beyond the parade focus. In fact, one of my local colleagues didn’t realize it was bent towards parade participation. They simply saw it as an opportunity to learn more about marketing. Brilliant!!

Marketing is communication. Communication creates memories and experiences which drive success and sales.

Anytime you can find education that helps you grow from a credible source for pay and for free or sponsored, GO. We all must keep learning to stay viable in our societies. The best and most credible teachers are always going to school in some way.

Thanks & cheers to a great 4th!

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A Go/at To Cheese

Cheers to day to Cypress Grove Chevre for being a new partner in our educational pursuits. Thank you for the engagement. We’re already very glad to be partnered with Ninkasi Brewing as well.** And beer and cheese are 2 gustatory delights that all of us at WEB fully enjoy.

They have a lot in common too:

  • They’re both alive (ideally not pasteurized)
  • The flavors of both change as they age (for better or worse, if left too long)
  • They’re both versatile, infinitely flexible in uses and great to share

While I could go on, I’ll let this quote say it another way.

Happy enjoyers Barbara, Judy, Ginger & Frank at the WEB Ribbon Cutting & Greeters 3/15/13

Happy enjoyers Barbara, Judy, Ginger & Frank at the WEB Ribbon Cutting & Greeters 3/15/13

At a recent event I hosted, my fine husband was serving beer and managing the food table. The offerings included Humboldt Fog (and Truffle Tremor) by CGC and he heard these words uttered by an obviously very happy guest:

[Humboldt Fog is] “My favorite cheese in the whole world.”

While I shy away from stating favorites, clearly this person has passion for the brand compelled them to share their enthusiasm and gratitude for the plate of it in front of them.

So thanks Cypress Grove and guest! It takes two to taste and we’re so glad you enjoyed it.

Here’s the full menu, per a morning Ribbon Cutting & Chamber Greeters that WEB hosted (thanks to Louie’s for the gracious use of their space).

  • Cypress Grove Chevre Humboldt Fog & Truffle Tremor
  • Locally grown fresh red Bartlett pears and Gala apples
  • Nutty Squash Bread, Dill & Goat Cheese bread, & Chocolate Almond Bread – 2 of 3 made with beer
  • Standing Stone Brewing Company Chocolate Ale, Amber, Brewers Surprise & Oatmeal Stout

**Open offer to other purveyors of fine beer and food who are interested in partnering with us: There’s always room for one more good one! Be in touch.

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