I Think We Can Do Better

“I think we can do better.” – Julia Herz, Beer and Food Summit, CIA, St. Helena CA 2015

Julia’s a wise and savvy person. And I agree with her entirely.

We all have the power & tools to be better.

We all have the power & tools to be better.

I know we can do better to invite women into beer. I know we can do better to describe beer flavors and attributes. I know we can do better to explore pairings of beer and food together. I know women can pull a chair up to the table to get involved. I know beer brands must be fully respectful to everyone they wish to sell beer to. I know we can do better in so many ways.

Doing better means you have to have a mark in which to see what ‘better’ means.

So if we think, say, pairing  beer and pizza is good, I’d say – we can do better. Let’s look at focusing in from the way too generic Beer and Pizza to something like Porter and Crimini Mushroom Pizza. That’s better.

To pair beer and cheese: we can do better by pairing not just any beer and any cheese. We can use a great resource like Janet Fletcher’s Cheese & Beer book to educate ourselves and learn to match flavors.

To market beer: we can do better by universally assuming full respect for all people, all makes, models, identifications and preferences. Who cares what all those ‘things’ are when what the human population simply craves togetherness. Let’s do better by getting together over what is universal: flavor.

We can do better. And we can do a bit better every day. In the interest of continually improvement, we can all do better when we realize that doing better makes the world better too.

Doing better means one thoughtful action at a time, adjusted to be better. Try it. Have fun, see improvements domino.

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The Fusion of Flavor

“Flavor is a fusion.”Julia Herz, CIA Beer & Food Summit 2015

Our taste buds stand at the ready to give us the sensory experience of our lives. If we can let our brain be led by our taste buds, we stand to gain a great deal.

Ginger & Julia in Vail, Big Beers fest 2016

Ginger & Julia in Vail, Big Beers fest 2016

Flavor is fusion. It’s combination of actual and figurative – we factor in our previous experiences with flavors in present day eatings. Keeping an open mind will help us all enjoy more, learn more, and share more.

I like the idea of flavor as fusion. We are combining what we just put in our mouths with what else we’ve had today, be it coffee, toothpaste or pancakes. It’s the mental gymnastics we allow to frequent out thinkings while consuming too. Can you remove that bad (insert your own no-thank-you food here) from trying it today? Many of us have a tough time doing that yet that’s precisely what we need to do to move forward and get past the bad.

Be “beer-minded” – think about what is going on, talk, discuss, ask questions. Flavor components and agents aren’t necessarily off-flavors – they are what they are by themselves. preference is different from quality; quality is more the realm of off-flavors and consistency & infection issues.

With a nod and a bow to Julia, be flavor minded. Enjoy the journey of beer and all its flavors available. Happy fusion awaits.

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Celebrating Diversity

“Celebrate the diversity that’s available.” – Charlie Bamforth

Last fall I had the pleasure to speaking on a panel at the Culinary Institute of America’s first Beer & Food Summit. What a ball! The people present were all very engaged. It was a very mixed group from all sorts of backgrounds and professions.

Charlie Bamforth is a character in the profession of beer who has done much good work for the bigger idea

Friendly folks at the CIA, St Helena CA

Friendly folks at the CIA, St Helena CA

of beer. I’ve heard him speak a few times and he’s lively, funny, and gets to the point. To hear him promote the idea of celebrating diversity in what beer is today is encouraging.

The word Diversity seems to be everywhere today. No surprise there since our world is expanding, exploding and integrating faster than ever before (again, no surprise). Celebrating diversity in our mindbogglinglyfast changing world is a great approach.

Like a good friend of mine tells me, change is coming whether you want it to or not. May as well open your arms and welcome it.

Beer is good for celebrating. Celebrate what you like, what your friends drink and the abundance and variety diversity affords our tastebuds. Cheers to that ~

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