Marketing Beer To Women

This afternoon found 26 guests, 9 hosts and myself at our Marketing Beer To Women workshop. We’re holding them pre-CBC and pre-GABF to really deliver useful insight on how to successfully market to the most influential population on the planet: Females.

These workshops are free with a refundable deposit required to hold required reservations – making sure we’re both vested in the event. The first time we held it we had all 40 show; today 25 of 26 were present and listening.

Here’s the deal in marketing to women:

1. Females make up the majority of the human population.

2. Marketing is communicating. You better know how to communicate with all the target markets you wish to engage.

3. It’s about opportunity – not gender.

WEB was launched 6 years ago. I looked around and wondered “why aren’t more women enjoying beer?” That seemingly humble question has propelled and motivated us to delve into that question and the myriad replies and insights women want to share.

Black Shirt Brewing taproom

Black Shirt Brewing taproom

In 2012 we offered a voluntary Women + Beer Survey – over 240 women all across the North American continent replied with heartfelt and specific input. I could tell they were felling *finally!!* some one is asking me what I think about beer. The flood of input was encouraging, fascinating, incredible, and useful. (here’s a link to the original post)

Marketing beer is about knowing your audience and clientele, as is marketing for all goods and services, organizations and associations. Know your market. Pursue it correctly. Have fun and be successful. In that order. The workshop today covered a lot of ground, based in our qualitative research an don specific Women + Beer survey reports.

  • Thank you to The Neenan Company for their First Pint sponsorship – all attendees were treated to a fresh beer at the workshop.
  • Thank you to Black Shirt Brewing for being our host location. Carissa, Chad, Mary, Casey and crew were on top of things, have a clean brewhouse and taproom and it was a conducive space for education.

Call on WEB when you’re ready to skyrocket your success in marketing to women. We’ll come to you, educate, enlighten, assist your internal and external growth. After all, we’re about Bringing Beer To Life.

Comments »

GABF 2014

Wow – it’s already around the corner: Great American Beer Festival 2014.

Welcome to GABF 2014!

Welcome to GABF 2014!

If you’ve never been and are headed there for the first time, welcome to the crazy, tasty fray! Bring a water bottle to refill and hydrate between delicious beer, eat a solid meal shortly BEFORE you arrive, and practice moderation. It’s for everyone’s enjoyment and drunkenness isn’t appropriate nor the gist of the fest. The fest is for everyone – not renegade’s overdrinking & ripping around and ruining it for others.

We invite you to come visit our Women Enjoying Beer booth – space P7 this year. It’s a bright orange, lit up booth where we’ll be glad to help you find high quality goods to wear and share. Women’s & men’s goods, caps & hats, signs and goodies.

With so many choices for your wallet, GABF proves to be a zinger. It’s a at-least-once-in-a-lifetime event to take advantage of. Friends familiar and to meet, colleagues, pros, homebrewers, vendors, and volunteers. World class events take a mammoth effort and it’s one we look forward to annually.

WEB will also be hosting our weekly BeerRadio program from Black Shirt Brewing Wednesday 10/1 6 – 7 MST. The taproom opens at 5 so feel free to come by for a fresh beer and watch the show in progress.

See you in Denver ~

Visit the GABF site here

Comments »