31 Facets of Women & Beer: Facet #10

Consideration of beer serving size is Facet #10.

Women who are early in the learning curve may only want sample or smaller sizes in order to try more while not having to order a pint. Any bar anywhere worth their malt needs to be sure to offer and sell a half pint size serving of beer as a regular menu item.

Besides the sheer size, many women tell WEB in research that they want to try a variety of beers and a smaller portion helps them do that responsibly.

It’s pretty basic and smart business idea to offer at least 2 sizes of beer servings: half pint & pint, 10 ounce & 16 ounce, or whatever combination you decide on.

One brewpub I know of offers a ‘taste’ for 75 cents. Brilliant! Little 3 ounce pour, just enough to get a good taste and whet their whistle inexpensively.

It’s a good choice for all patrons too – not just women. Many people still think all beers should be served and consumed cold (another myth to bust) and a large serving gets too warm by the time they are towards the last fourth of the beer. Read: they don’t like drinking warmer beer. Even if you think that beer is fine warmer, it’s not up to you: it’s up to them.

Offer at least two sizes of beer servings, at two different price points, and you’ll please her and keep her coming back.

31 Facets of Women & Beer Series starts here

Comments »

Offer A Rainbow of Variety During the Holidays

Yes, many beers this time of year are oriented for the fall and early winter months. Yes, a lot of them provide a great new flavor for you and your guests to enjoy. And yes, try them!

Also bear in mind that the ‘standards’ are equally excellent this time of year, and here’s why.

People get together for events, festivals and holidays. Since it’s just about full on holiday season in the states, it’s the perfect time to make sure you have as broad a range of beers as our fine country has people. Some people can tend to overdo it during the holidays as well. So if you can help them fully enjoy and suffer no remorse, that’s especially good for all (including the beer!).

Guests should always be first when you’re thinking about what to serve, for beer and food. After all, if you didn’t care about them, you wouldn’t invite them over.

Offering a range of beers to all the guests that will come and go this season will ensure your status on the Nice list.

Holiday Variety

Here’s a selection of beers I’d recommend to keep on hand this holiday season.

  • Pilsner and/or Kolsch
  • Pale
  • ESB
  • Hefeweizen
  • Belgian
  • Lambic
  • Brown and/or Red
  • IPA
  • Porter
  • Stout
  • Barleywine
  • Cream
  • Vienna
  • Schwarzbier
  • Gluten free choice/s
  • Cider

I realize the fridge needs to be large and there may or may not be room for the complementary foods. Nonetheless, that’s why there are coolers, and when you’re friends ask “what can I bring” tell them ice and a cooler.

Keep a full pitcher of water close at hand as well – ensuring hydration with all the merriment in an easy “oh yea” kind of way benefits everyone.

With this kind of selection, you’ll be ready to be voted Best Holiday Host. Have fun, get ready and savor the flavors this holiday.

Comments »

What Beer Do You Personify?

What beer do you think is closest to a personification comparison for you and to you?

What beer to you personify?

A bitter beer or a malty one? One that has been filtered or a cloudy brew? A dark yet light beer or a light yet full flavored one?

And what of the vessel you’d want to embody, so to speak? Would it be the inexpensive and abusive conventional tapered mass everywhere pint glass? Would it be a shapely and fitting tulip or snifter style? What of a straight up Pilsner glass or tiny cordial piece of crystal?

Next – what temperature are you – or rather, would you be best at? Hot? Cold? Chilly? Room temperature? Or do you even care?

The impossible question that people ask “what beer is your favorite” probably (and hopefully) fluctuates and so then would the personification comparison.

That said, we all have go-to beers. Favorite, reliable, I-can-count-on-you brews. Which one of those given best case scenario would you be? Hmmmm?

Comments »

Queue Aretha, Please


What would Aretha drink if she based her beer choices on respect?

Personally, I have no idea if she partakes of a tasty beer now and then. What I do want to connect here is respect to beer. Beer to respect.

In conducting research on marketing beer to women, over and over and over I hear that the market segment, women here, want some respect.

And why not?! Women make up 50.9% of the population.

Historically, it’s been women women women who brew beer. It’s still true in most other parts of the world (sans America). It’s a household task (careful – I’m most certainly not equating housework with women here). It simply falls into the duty breakdown.

So where the heck did the idea come from that women don’t like or want to drink beer? Why aren’t they a much more respected market share?

Probably several reasons. I’m not an historian, like my friend Maureen is, so I’ll forgo that for now.

What I want to point out today is that when you respect your existing and potential clients, all of them – women included – and you respect your beer, then you’ve got a winning, profitable combination. (If this sounds like a no brainer, why aren’t more breweries already successfully marketing to women??)

RESPECT. Treat them both ala the golden rule. And you will reign supreme.

Comments »