Educational opportunities for women are big. Actually, they’re not big. They’re HUGE!!
Why? Because they haven’t previously been appropriately invited into the conversation and therefore they’ve not learned much about beer. You need to specifically invite them to participate, talk, enjoy, learn and in general, get together over beer learning.
Here are some specifics on offering educational opportunities for women beer enthusiasts, novices, and curious watchers.
1. Host women’s only beer classes. When you maintain a single gender class you create the best setting for that gender to learn. Meaning, women and men have some different qualities to their learning styles. Acknowledge that and afford that format for good results.
2. Invite a specialist who has an interesting topic to share – from an ingredient grower to a brewer on a specific beer style to a supplier who can explain supply chain operations.
3. Free events AND charged events are both necessary to elevate the understanding of the high quality and value of beer. Don’t do free all the time or you negate the true value of beer education. Plus you make it difficult for others to also offer complementary opportunities for a fee.
4. Hold educational events with some sort of regular frequency. Get into a groove (3rd Thursday of the month, quarterly, whatever works for you), market it on all your social media – most importantly your website/blog, and then stick to that agenda. It’ll make it easier for everybody to remember and plan for and therefore more successful.
5. As always, use the words Women and Females. They’re words of ageless respect, they’re not old fashioned or stiff, and it’s important to address people with that respect. No one can argue that a person is a woman or a female.
There is so much you can do educationally – start with one event with the plan in mind to keep it going, giving it the best benefit by planning to dedicate staff, dollars, space and commitment to it. 1 to 4 months is not nearly enough time to develop a strong campaign and see results. Think 8 to 18+ months in length.
Constantly evaluate your program, invite the right voices to help and get to it. The very first informational meeting WEB hosted found 28 women gathered on a random Midwest early winter Tuesday night in Central Iowa. If it can happen there, it can certainly happen for you too.
Tap into an event that educates intelligently and you’ve hit a winner.