Women + Beer Book Contents

How To Market Beer To Women: Don’t Sell Me A Pink Hammer

by Ginger Johnson

Foreword, Marti Barletta

Introduction

Who the book is for, what really matters, beer and feminism, about the author, +

How To Use This Book

aka WORKING TOWARD WORLD PEACE

Chapter 1: Know Your Customer

We asked women: Why do you drink beer?

Chapter 2: Serving Women What They Want

What do you want from your beer? What don’t you want from your beer?

Chapter 3: I Want My Beer To Be…

What kinds of beers do you like?

Chapter 4: Convincing Reasons To Try A New Beer

What would compel you to try a beer you haven’t tried before?

Chapter 5: The Why Behind The Buy

Are there any beers you won’t try or buy? Why?

Chapter 6: Big Insight Ahead

Does size matter for your beer?

Chapter 7: Getting the Atmosphere Right

What kind of atmosphere do you prefer when you drink beer?

Chapter 8: Beer Buying Factors

What other factors affect your buying and or consumption of beer?

Chapter 9: Effective Marketing Strategy & Tactics

When are you likely to buy a beer solely based on an advertising campaign or marketing effort?

Chapter 10: Earning the Repeat Buyer

What does a beer company, restaurant, bar or distributor have to do to get you to buy from them more than once?

Epilogue

Lagniappe

Ginger’s Song

Appendix

Contacts, Resources, 50 Survey Questions & Participants, Analysis,

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