The Book Week That Was

Thanks to everyone who came out the book events in Denver last week, during the Great American Beer Festival.

  • Kokopelli Beer Company got us off and running (and sipping) by hosting 2 events: the first for beer pros & media, talking about the book, what’s in it and how to use it. The second was a screening of my TED talk for everyone. Both groups were engaged, fun and participated actively.
  • A tour of the Denver Museum of Nature & Science by Dr. Nicole Garneau was a real treat. I’m a tour junkie and the behind the scenes is always the most interesting ‘exhibit’ around.
  • Ginger with TV Journalist, Heather Mills, FOX Denver

    Ginger with TV Journalist, Heather Mills, FOX Denver

    TV time with very fun & sharp Heather Mills, KDVR FOX Denver, provided a morning boost! Their whole team is very smooth, calm and professional. Here’s the clip.

  • Visit Denver then took credentialed media around on buses to 3 breweries in Denver. As is their style, they take good care of us as guests and the bonus of Ed Sealover as our guide sealed the deal.
  • Book signings at GABF itself were good – both Thursday and Friday nights. The opportunity to meet with and talk to people who know the book holds real (ROI style) value is always gratifying.
  • The big World Premier Book Launch party at Lannie’s Clocktower Cabaret, with my venerable crew Diane, Dave & Marty, was a success. Our partner in this event was Ska Brewing – pints up to them for ‘getting’ there’s something to this. T’was fun to have a crew of Ska peep present & participating.
  • img_5015Wrap it up by attending a Brewers Association Press Conference – super useful insight – and then a special session of Paired – beer & food pairing at the GABF – and you’ve got quite the week!
  • The cherry on top was a radio interview with Gary Valliere, American Craft Beer Radio, Saturday, as we eased on down the road home.
  • People met, reconnections with friends and colleagues, many conversations & a few beers, books discussed signed & sold. It’s all part and parcel to my world in the beer community.

What was your week like?

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What I Learned at the GABF This Year

The Great American Beer Festival is truly remarkable. It’s not in any way run-of-the-mill…unless the “mill” is an extraordinary machine of success.

It was my 12th ( I think) year attending the GABF. Over the years I’ve helped pour beer for a brewery, taken it in as media, and vended. This year included vending and being a media cred holder. Kudos to our famazing crew who made the WEB booth rock and roll: Diane G/Captain, Darcee/Cashier & Sales, Wendy/Sales, and Sarah/Sales. They made it all possible – thanks!

WEB crew ready for the throng of GABF'ers

WEB crew ready for the throng of GABF’ers

I learned from them that perspective can be too close to our own noses. We need to get other people engaged in what we do and try to best communicate what we can. Then we need to listen as they tell us in return what they know and heard. It’s a practice I totally enjoy and learn from – listening to one of my Fine Crew talk about WEB with others. It’s helpful as I pick up various ways to talk about the business and techniques of sales, conversation, and communication.

Learning was everywhere you could turn your head if you so desired. The Farm to Table event was uber tasty this year – extra fun was had since I have frolleague Kellie with me, meeting, eating, laughing, and talking. The Beer & Food Pavilion is an area of (minor) respite to listen to accomplished folks educate, people like Beervangelist Fred and Sarah Amorese of Piece, Love & Chocolate. The Pro-Am booth had beers created by homebrewers and brewed on pro equipment available for tasting – and up for an award too.

That’s just the tip of the jockey box too. The GABF affords enough happenings to keep you busy from when you arrive til last call. Grooving to the Silent Disco, sponsored by Oskar Blues, is a personal fav!

I’ll be back with more information on GABF and American Beer. As a credentialed member of the media this year, the Brewers Association and Visit Denver took very good care of us – making sure we had full and easy access to a wealth of educational information.

Keep learning no matter where you go and what you attend. I encourage you to thank those who organize and plan, execute and clean up well run events. Being savvy to their efforts makes the learning all the more rich.

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Marketing Beer To Women

This afternoon found 26 guests, 9 hosts and myself at our Marketing Beer To Women workshop. We’re holding them pre-CBC and pre-GABF to really deliver useful insight on how to successfully market to the most influential population on the planet: Females.

These workshops are free with a refundable deposit required to hold required reservations – making sure we’re both vested in the event. The first time we held it we had all 40 show; today 25 of 26 were present and listening.

Here’s the deal in marketing to women:

1. Females make up the majority of the human population.

2. Marketing is communicating. You better know how to communicate with all the target markets you wish to engage.

3. It’s about opportunity – not gender.

WEB was launched 6 years ago. I looked around and wondered “why aren’t more women enjoying beer?” That seemingly humble question has propelled and motivated us to delve into that question and the myriad replies and insights women want to share.

Black Shirt Brewing taproom

Black Shirt Brewing taproom

In 2012 we offered a voluntary Women + Beer Survey – over 240 women all across the North American continent replied with heartfelt and specific input. I could tell they were felling *finally!!* some one is asking me what I think about beer. The flood of input was encouraging, fascinating, incredible, and useful. (here’s a link to the original post)

Marketing beer is about knowing your audience and clientele, as is marketing for all goods and services, organizations and associations. Know your market. Pursue it correctly. Have fun and be successful. In that order. The workshop today covered a lot of ground, based in our qualitative research an don specific Women + Beer survey reports.

  • Thank you to The Neenan Company for their First Pint sponsorship – all attendees were treated to a fresh beer at the workshop.
  • Thank you to Black Shirt Brewing for being our host location. Carissa, Chad, Mary, Casey and crew were on top of things, have a clean brewhouse and taproom and it was a conducive space for education.

Call on WEB when you’re ready to skyrocket your success in marketing to women. We’ll come to you, educate, enlighten, assist your internal and external growth. After all, we’re about Bringing Beer To Life.

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GABF 2014

Wow – it’s already around the corner: Great American Beer Festival 2014.

Welcome to GABF 2014!

Welcome to GABF 2014!

If you’ve never been and are headed there for the first time, welcome to the crazy, tasty fray! Bring a water bottle to refill and hydrate between delicious beer, eat a solid meal shortly BEFORE you arrive, and practice moderation. It’s for everyone’s enjoyment and drunkenness isn’t appropriate nor the gist of the fest. The fest is for everyone – not renegade’s overdrinking & ripping around and ruining it for others.

We invite you to come visit our Women Enjoying Beer booth – space P7 this year. It’s a bright orange, lit up booth where we’ll be glad to help you find high quality goods to wear and share. Women’s & men’s goods, caps & hats, signs and goodies.

With so many choices for your wallet, GABF proves to be a zinger. It’s a at-least-once-in-a-lifetime event to take advantage of. Friends familiar and to meet, colleagues, pros, homebrewers, vendors, and volunteers. World class events take a mammoth effort and it’s one we look forward to annually.

WEB will also be hosting our weekly BeerRadio program from Black Shirt Brewing Wednesday 10/1 6 – 7 MST. The taproom opens at 5 so feel free to come by for a fresh beer and watch the show in progress.

See you in Denver ~

Visit the GABF site here

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2014 Craft Brewers Conference Wrap-Up

Wow! What a week. The 2014 Craft Brewers Conference was an event to behold and participate in hosted by the fine City of Denver, Colorado.

Over 8000 people attended the 2014 CBC

Over 8000 people attended the 2014 CBC

It was a record setter…and here’s what the Brewers Association tells us:

“Craft Brewers Conference (CBC) wrapped up Friday, and it will be remembered as the largest gathering to date. How big? 9,000 industry professionals participated in the conference—that’s a 40 percent increase over the 2013 event. About 1,100 American breweries were represented in this pool of attendees.

BrewExpo America also continued its growth and remains the largest trade show of its kind, with 490 exhibitors in 2014.

In addition to the main events, the Craft Beer Wholesalers symposium saw 370 attendees, and the Craft Beer Bar Owners Conference brought together 100 participants.

To wrap up the week, 2,700 brewery representatives and select members of the trade gathered at the Hyatt Regency to celebrate the 10th World Beer Cup®. They enjoyed an array of craft beer and food pairings at the Award Ceremony and Reception, where 281

10th Annual World Beer Cup, Denver CO

10th Annual World Beer Cup, Denver CO

World Beer Cup awards were presented in one of the largest commercial beer competitions on record.

Craft Brewers Conference & BrewExpo America will travel to Portland, Ore. in 2015, April 14-17.”

If you’ve yet to attend one of the CBC’s and are in the industry in some way, I highly recommend you plan on participating. Regardless of where you are in the greater pro beer community, there are connections and friendships to be made, educational seminars to take advantage of, and an overall camaraderie that is like no other on the planet.

See you next year in Portland!

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All Conferences Are Not Created Equal

Today you may see me in a few airports then in the fine City of Denver, Colorado for the week. Tomorrow starts the 31st edition of the Craft Brewers Conference, put on by the Brewers Association hosted this year in the Mile High City.

Sky High view of Denver

Sky High view of Denver

I attend this conference every year, without fail, for business development, camaraderie, and education. It’s one of the biggies and has grown from 2400 attendees at my first one in 2009 to an anticipated crowd of 8900+ this year. Wow!

What does this conference hold for attendees, beyond the three attributes mentioned above?

  • World class people. Speakers, educators, and vendors. Connections are there for the making and it’s up to attendees to navigate and take full advantage of this unique super concentrated event to start and build relationships.
  • World class people and events. Every single moment of the week, no kidding, is overfull of happenings and the chance to connect and reconnect with friends and colleagues.
  • BrewExpo America Trade Show is chock full of literally hundreds of vendors, suppliers, growers, and service companies at the ready to talk, field questions and take orders.
  • Great City. Denver itself is a terrifically fun and engaging city to visit, stay and play. As a mecca for not only beer, the pedestrian friendly 16th Street Mall area with complementary bus, light rail and public bike share, myriad food and drink establishments, and world-class Museum are all attractive reasons.

I’ve spoken at a number of the conferences. In fact WEB launched publicly at the 2009 CBC in Boston, MA, to a standing room only audience. It’s a constant challenge to try to see, take in and talk to everyone you want.

Making time to view and plan the agenda, your plans and the lay of the land in advance is the best way to tackle this event, whether seasoned or as a first time guest.

Challenges notwithstanding, it’s a must attend for me. The coming together to so many incredibly plugged in people, helping each other, sharing information for the good of the whole, having a great time and sipping mighty fine beverages are more than enough reasons to go.

Education is the opportunity to improve your life. The CBC is one of those opportunities.

Hope to see you there with 8000+ of my friends – Cheers!

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CBC DEN 2014

Got it?

Craft Brewers Conference. Denver, Colorado, USA. 2014.

The world abounds with acronyms, abbreviations, and initialisms (seriously, check it out). How we speak with each other is often rife with at least some of these on a daily basis.

Some are fun – ASAP. PBR. CBC.

Which brings me back on topic. As soon as possible, April 8 – 11 to be specific, a large portion of the professional beer community will descend on Denver, Colorado for the Craft Brewers Conference, aka CBC. (see, there we go again….).

It’s a humdinger of a conference for many reasons.

  1. Attendees come from all over the globe. This year will be the biennial World Beer Cup awards as well, which definitely skyrockets the global representation.
  2. The many tracks and seminars, workshops and events that happen as part of the conference proper as well as unofficial yet anticipated pack the days full of learning, networking, relationship building, and visiting.
  3. The variety of talent speaking and presenting is impressive – from the seminars to the trade show floor. If you want to get questions answered, here’s a great place to do so.
  4. It can be overwhelming for some, since there’s so much going on. You really have to know how to strategically plan your trip. Get lots of sleep in advance, bring a refillable water bottle, and plot your schedule.
Corkie Odell, Odell Brewing, at a previous CBC

Corkie Odell, Odell Brewing, at a previous CBC

It’s super easy to get distracted and if you want to go that route, go for it. Planning will usually yield better, more productive and meaningful results.

I’ll be there again hosting a meet-up for professionals, holding a Marketing Beer To Women workshop and presenting as part of a panel during the CBC. Go through the site to find out what’s going on.

Education and ongoing professional development are critical to progress and idea sharing. It’s also sometimes the last thing we put on the list to invest in, when it should be a list topper. Support, insight, camaraderie and relaxation make us all better in the short and long run.

See you there and then.

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Marketing Beer To Women Workshop

WEB is offering a rare free workshop to professionals: Marketing Beer To Women.

Tuesday 8 April 2014, Denver Colorado USA.
See full details here.
Registrations must be made in advance.
Call Ginger at 515.450.7757 PST to save your seat. No email RSVP’s, only phone calls.

photo bu Judy Pavlik

photo bu Judy Pavlik

Ready to step up your marketing to successfully address the primary buyers of all goods and services in America? Reserve your seat today. If you’ve been to my presentations before, you’ll know they are lively, full of immediately usable information, well worth your time and will help you increase your business.

With the continued growth of the industry and increased choices for the consumer, you need to know how to reach the most valuable buyer around: Women.

Is there a problem selling beer to women? There will be if the continued trajectory of brewery openings maintains. The men that already drink beer will get stretched further and further – it’s time to look at new populations to support this growth. There’s still much to do to totally tap into the female beer buyer and consumer.

The workshop is free and space is very limited. Serious people are invited to contact me directly (not Cheeky Monk) to save your seat. This event is for professionals in the industry: breweries, distributors, vendors, growers, suppliers, retailers…. every one who has a vested interest in marketing to women correctly.

Details:

  • Tuesday April 8th, 2 – 4 pm.
  • The Cheeky Monk, 534 Colfax, Denver CO
  • FREE, buy your own beer & food (to each, your own tab!)
  • RSVP’s required, limited seating
  • Call Ginger to save your seat 515.450.7757 PST, daytime calls only, no emails
  • First reserve, first sat; we’ll create a wait list as necessary – and it’s filling up fast.

The workshop will include the newly available reports based on the 2012 Women + Beer Survey, basic Do’s and Don’ts in marketing to women, and there will be plenty of time to ask questions. Please be prompt.

NOTE: This is going to be full. A fully refundable deposit is necessary to complete registrations. Be in touch to make arrangements after you’ve read the link please.

One comment

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Marketing Beer To Women Workshop Invite

Immediately prior to Craft Brewers Conference in Denver this year, I’m giving a free workshop that specifically addresses marketing beer to the world’s largest and most influential population: Women.

Ready to step up your marketing to successfully address the primary buyers of all goods and services in America? Reserve your seat today. If you’ve been to my presentations before, you’ll know they are lively, full of immediately usable information, well worth your time and will help you increase your business.

Save your seat today by calling WEB

Save your seat today by calling WEB

With the continued growth of the industry and increased choices for the consumer, you need to know how to reach the most valuable buyer around: Women.

Is there a problem selling beer to women? There will be if the continued trajectory of brewery openings maintains. The men that already drink beer will get stretched further and further – it’s time to look at new populations to support this growth. There’s still much to do to totally tap into the female beer buyer and consumer.

The workshop is free and space is very limited. Serious people are invited to contact me directly (not Cheeky Monk) to save your seat. This event is for professionals in the industry: breweries, distributors, vendors, growers, suppliers, retailers….everyone who has a vested interest in marketing to women correctly.

A few seats are being reserved for interested qualified media & press as well.

Details:

  • Tuesday April 8th, 2 – 4 pm.
  • The Cheeky Monk, 534 Colfax, Denver CO
  • FREE, buy your own beer & food (to each, your own tab!)
  • RSVP’s required, limited seating
  • Call Ginger to save your seat 515.450.7757 PST, daytime calls only, no emails
  • First reserve, first sat; we’ll create a wait list as necessary – and it’s filling up fast.

The workshop will include information from the newly available report/s based on the 2012 Women + Beer Survey, basic Do’s and Don’ts in marketing to women, and there will be plenty of time to ask questions. Please be prompt.

Thank you. See you soon –

One comment

One comment »

2013 Great American Beer Festival Ticket Giveaway!

Yes, it’s true – your eyes are telling you the truth!!

Women Enjoying Beer is giving away 2 sets of 2 tickets for the 2013 Great American Beer Festival in beer centric & flavorful Denver Colorado.

Wanna try for them? Here’s the mash:

Entries are of two categories:

1. Current news-getters. You’re already in our safe secure once a month email news stream – thank you! If you’re in it, then check your email, as it went out this morning. Read it through, following the directions, enter to win. Consumers, Professionals & Media all welcome to enter, women & men alike of course!

2. New news-getters. You’re not yet in our safe secure email news stream – welcome! Sign up on our home page in the stream you wish – Consumer, Professional, media – and send me an email with the subject line stating “YES! I’m new to WEB and want to win GABF tickets!” including you first and last name.

A great group of enthusiastic Media on the GABF Bus Tour last year, sponsored by Visit Denver

A great group of enthusiastic Media on the GABF Bus Tour last year, sponsored by Visit Denver

Entries will be taken through 9/15/13.

  • Those already in the stream as of today, well actually late last night to make sure, will be entered to win two tickets for the 10/10 Thursday night session 5:30 – 10 pm.
  • Those who will be new to the info stream as of today will be entered to wine two tickets for the 10/12 Saturday afternoon session Noon – 4 pm.

It’s this simple!

As a GABF Industry Sponsor we get a supply of tickets and we’re happy to share them forward. Since we get them as a Sponsor these tickets are NOT TO BE RESOLD or scalped – that’d be really bad form, so please don’t entertain that thought. Take them freely and even if you win them and can’t go, then give them to a beer learner and enjoyer who can. Tickets will be left at the Colorado Convention Center GABF Will Call counter.

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A Few Great Aspects of the 2011 GABF

1. It’s well attended by people all over the USA who are enthusiastic about beer.

2. The 2011 festival celebrated the 30th anniversary of the Great American Beer Festival.

3. The event is very well run by the Brewers Association.

4. There were over 2400 beers presented by 465 breweries (winners here).

5. The Colorado Convention Center, while very loud like most such places, is spacious for this event.

6. There were and always are plentiful staffers from the BA and the CCC, to help facilitate the festival.

7. The weather for revelers was ideal (think standing in line is non rainy weather).

8. Zero Hero helped green up the event – and it’s not the first year they’ve been a part of the big festival picture.

9. We get to plan and look forward to the 31st GABF in 2012.

As the days unfold we’ll share more information about the GABF that was for 2011. It’s worth noting that while we’ll share what has already happened, we’ll also provide insight as to how this all matters going forward.

Cheers to Great American Beer!

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