What annoys you, perturbs you, irritates you or otherwise bothers you? Are they everyday things or things that you notice and when you do – every time – you think ‘why doesn’t someone else notice this/fix this/I need to fix this‘?
How often does this happen at restaurants and bars? You notice how you always get the table that wobbles (or maybe they all do) and you think – why hasn’t the manager/owner/proprietor done something to fix this?
How about: do they even know it’s an issue? Do they visit the tables to check on you where you can have face to face interaction and share this info – or do they seem to care and/or do they even really want to know your feedback. How many empty “We Care/Want To Know What You Think” slips of paper have you filled out in your life to no avail?
So when you notice these things, it’s time for you to realize this is the exact same concept for marketing beer to women. It’s the things they notice, over and over and over again because they matter to them.
For example, do you have purse hooks under the bar top, in the bathroom and in others places where they’d be convenient for women? They can double as coat hooks and umbrella hooks too.
What about how chilly or warm the bathrooms may be? For women the temperature of the bathroom is important. I can think of two places immediately that I used to patronize whose bathrooms were like braving Antarctica. Good grief!! Pay attention and set it straight (and it’s so recklessly wasteful – which is another sent message).
Or how about the retail choices. Do you only have men’s shirts – if so do you only want to sell to men? Or worse yet Unisex. What is “Unisex”?? Women make 80% of all purchasing decisions and over 50% of the global population. If you’re a man, let me ask you: Do you shop in the women’s section at the store? Of course not. Then why do you expect the women you care about to shop in the men’s section? And don’t tell me because women still buy the shirts anyway. You’d eat rotten food on a deserted island too if it was your only choice.
Small detail? Absolutely not. Here’s the deal: They do have choices. And to make your stand up and out front you must notice and make changes to welcome them in.
These thing matter. Start paying attention and making corrections, you’ll see rewards pile up.
A purse hook takes 3 minutes to install correctly. Isn’t 3 minutes worth the investment for a happier customer?