Brought to Task

Occasionally someone challenges me when I bring Pink and Girls to task as it relates to being used in the beer world.

Make no mistake: The use of girls in relation to women and beer is unhelpful, damaging, and not clever.

By definition a girl is a female child, under the age of majority, and sometimes used in an offensive and denigrating manner.

You want equality? Don't call women 'girls.' They aren't.

You want equality? Don’t call women ‘girls.’ They aren’t.

Those who wish to stand up and crow about it being okay are not okay. Feminism is the goal of equality for all – and women intentionally calling themselves girls thinking they’re clever and that they have the right to do so are pushing the cart backwards, whether they want to recognize it or not. Equality will not be accomplished by calling women girls when it suits a certain few.

It wasn’t girls liberation, it was women’s liberation. And plenty of women have and continue to die for equal human rights based on our gender.

I absolutely fail to see how using girl where women should be used is in any way shape or form acceptable. Plus I challenge you back: Tell me how progress can be made by calling women ‘girls.’ No such thing.

Calling women girls lessens their full value as human beings. It doesn’t help reduce domestic violence, it doesn’t help reduce battery, it doesn’t help reduce the symptoms of the 23% wage gap, it doesn’t help get rid of the rampant objectification of women everywhere. Go ahead – tell me it’s okay to call yourself a girl and then want to be treated with full respect. Seriously, it’s unbelievable to me how women defend their position and desire to be called a girl.

And for the record, were not talking about femininity here. That’s different.

If you want to rant, go for it. Go do it somewhere else. I’m not interested in anyone – especially women – defending women being addressed as girls.

I believe in gender equity. I believe that everything we call ourselves matters – in every forum, that the use of colors in reference to a gender is out of whack and I’ve no time for women who will stick their chest out to accuse me of not supporting women.

Get over yourselves  and your attitude and get with the equity program. Women are women, they aren’t girls, chicks, babes, broads, gals, or anything else. They’re women.

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Celebrate Women Presidents

What woman do you know who is a president? Of a country, brewery, duchy, company, school, or other notable institution?

It’s a great day to celebrate women in presidential roles AND do more to get more women in these types of leadership roles.

While there are lots of facets as to why women and men are at such disparate odds in leadership roles, don’t dwell on why that is, figure out how we can all change it.

Here’s a post of Women Leaders (this list is WAY to short), First Ladies (where’s the First Men list??), and Female Heads of State.

It’s impossible to declare a Year Of The Woman when women still lag behind, are held back, and otherwise are not yet much closer to an equilibrium. International Women’s Day is coming up March 8th – you can prepare and plan now to make progress. Looking at pay rates, duties, promotional patterns, educational opportunities and scholarships, mentoring and support. Consciously change exclusive language (‘guys’, i.e. Congressmen, and so forth). It all matters.

Marketing to women properly sends a message that women are noticed, they matter and are compatriots – not extraneous. What are you doing that sends the right message?

So Happy Presidents Day! Thanks the women in presidential leadership roles – do everything you can to help them grow, flourish and lead.  It’s a much bigger thought than any one industry can fathom and will be better for everyone, the globe over.

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The Issue Is Not Gender

It’s opportunity. It’s beer equality.

If anyone thinks Women Enjoying Beer is sexist (like the comment from SirRon ala this post), I’d invite you to consider the following quote by Anna Quindlen.

“The perception was that the fight for equality was a war against men. But the battle was really against waste, the waste of talent, the waste to society, the waste of women who had certain gifts and goals and had to suppress both. The point was not to take over male terrain but to change it because it badly needed changing.”

Change is what we’re after here. Clear, sustainable, positive change.

Four Peaks Brewery in Tempe Arizona

Four Peaks Brewery in Tempe Arizona

After all, with 50.9% of the population being female, you’d be missing a the point of it being a huge opportunity.

Like an accomplished well respected brewer stated as well, if half the population is female and your organization does not reflect that, there’s an imbalance. Said another way, why would it be any other way but representative of the population?

Foster, encourage, educate, hire, entice, support, mentor, act.

Lots of women who talk to me tell me they are interested in getting into the beer business; they have no idea of how to go about it though. Why is that?

Women can certainly reach out more, ask more, inquire more.

And the beer community can do much more to find out why and change it to create a better gender balance. Another reason to consider actively pursuing this kind of goal is that the two genders have different and complementary skills. Round out a team by filling the ranks with adept and competent women and men.

In the bigger scheme of things, it helps society as a whole as well. And we all benefit from that, beer or no beer.

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