Hey Beer: I’ve Got The Solution To Your Problem (Yes, You Have A Big One)

To all the beer pros out there: I’ve got the solution to your problem.

Before I get to it, I’ll identify your problem.

  • Problem: You’re only actively addressing less than 50% of the global population when you put together your marketing plans to sell your beer.
  • Problem: You’re not seeing what other retailers and businesses see right outside their own immediate world.
  • Problem: Active -ism’s are being intentionally practiced which repel enormously valuable market share & customers.

Here’s the Problem: You don’t know how to market beer to women.

Beer companies of all sizes have big problems: They don't know how to market to women.

Beer companies of all sizes have big problems: They don’t know how to market to women.

Yep, its true. And everyone’s got the fever.

And there are solutions everywhere!! I’m writing my first book to this end – a guide-book on How To Marketing Beer To Women, since so many, frankly, stink to high heaven at it.

Being in business means knowing what you’re getting into to a certain degree, its knowing you have a boatload to learn – all the time – about being successful & seeking the help you need. It’s knowing who the heck your market is BEFORE you sign the lease, hire staff, and open the doors.

Women are the worlds largest human population. Women make the vast majority of spending and financial decisions in the household (regardless of make up of members). And women like favor.

So – when you’re ready to solve the problem, starting with your business (yes, everyone has it – don’t think you’re immune), call me. I can help.

Women everywhere are waiting.

 

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Are You Looking At The Right Issues?

Recently I got wind of a professional webinar within the beer world. It was supposed to be addressing the market, who and where the areas of growth for beer. Pretty straight forward idea.

I had registered for this said event and simply had to pass it up to tend to other business, though the topic is right up my alley.

Once it was over, I heard from a valued and reliable colleague that the talk had focused on areas of the market and population, yet not women. Apparently one slide of dozens addressed women as beer buyers and consumers. Excuse me, what??!!

What issues are you looking at?

What issues are you looking at? Are they right in front of you or elsewhere?

Instead the focus was on the Hispanic market. Yes, it’s growing globally. Yes, it’s an excellent population to work with and for. AND it’s still misses the point if the beer industry wants to really capture new, long-term, loyal market share that covers all ethnicities and facets of humanity: females.

After I shook my head in shock, and got my bearings again, I realized this: The Professional Beer Industry Community for the most part still has no foggy clue about who’s buying the beer in America. Scan data is a partial picture and dangerously lacking in deep lasting understanding of the female beer buyer.

I’d ask the people in business in the beer arena: What issues are you looking at? What do you want to accomplish, what are your goals, who is your target market and why, what are you doing to bring in outside expertise you’ll never have to build and support your brand?

Time and time again all someone has to do is to surf a bit on the web to find consistent and reliable data to support the fact that women are the primary buyers of all goods and services. Read here, here and here for a sampling.

So when you’re looking at business development – from beer to cotton swabs to cars to tools – take note. You’ll be successful when you carefully examine the female shopper and buyer.

Beer people beware: you’ll stagnate and deflate unless you make some drastic changes in patterns, habits, acceptabilities and practices towards and involving women.

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